01 / WEBSITE
Dynamic web contacts (DNI)
Phone numbers, emails and supported forms can link an enquiry to a known website visit, where configured.
02 / MARKETING ATTRIBUTION
See which marketing
turns into sales.
Connect calls, emails and forms to known marketing sources. Compare channels by lead quality and recorded sales — not just clicks.
01 / SOURCEKnown marketing sourceGoogle Ads, portal or campaign
02 / ENQUIRYCall, email or formFrom a trackable contact
03 / RESULTRecorded sales outcomeWhen linked in CRM
Illustrative example. Results depend on tracking and available sales data.
TRACKING METHODS
Two ways to track enquiries.
Track enquiries from your website and selected external channels.
02 / EXTERNAL CHANNELS
Dedicated static contacts
Use a dedicated phone number or email for a portal, event or offline campaign. No website visit needed.
Tracking depends on setup, available identifiers and applicable consent requirements.
WHAT MAKES A CHANNEL MEASURABLE
A source is only the first step.
Good attribution needs more than a campaign label. It connects the contact event to sales information that your team has actually recorded.
01
Identify the source
A tracked web visit may be linked to a call, email or form. External placements can use an assigned static contact.
02
Understand lead quality
A tracked enquiry is not automatically a qualified lead. Qualification comes from your sales process and agreed criteria.
03
Connect outcomes and costs
Where available, compare qualified enquiries, won deals and recorded values with connected or manually entered marketing costs.
Some enquiries remain unattributed or cannot be matched to a deal. Funnelion reports available evidence, not guaranteed full-journey tracking. Explore CRM outcome connections
WHY OUTCOMES MATTER
Leads aren't revenue.
A known source shows where an enquiry started. A recorded outcome helps show what happened next.
SOURCE ONLY
Where enquiries came from
Sales results are not linked.
Known source
No recorded outcome
CONNECTED OUTCOME
Source + recorded sales
When CRM outcomes are available and matched.
Known source
Qualified enquiry / won deal
Compare available costs, qualified enquiries and recorded outcomes — without assuming every enquiry is attributable. Supported ad-platform costs may be connected; other costs can be entered manually.
INTEGRATIONS & WORKFLOWS
Keep your CRM. Add the context.
Use a CRM integration where supported — or enter won deals manually when no connection is available.
NEXT STEP
See which channels connect to sales.
Start with one channel. We’ll review what you can connect to recorded sales outcomes.