Sources and campaigns
See every channel’s performance in one place. Compare campaigns by contribution to real sales, not just traffic.
See which channels bring in real buyers
Funnelion.ai connects call, web form, email and CRM data to show which sources generate not just leads, but actual sales and return.
Real data from every channelAccountability for every sourceClearer decisions, more revenue
Lead volume hides what really matters. Real growth comes from the sources that bring real buyers - and Funnelion.ai shows you which ones do.
What you start seeing on day one
Acquisition KPIs that map to revenue
Real sale conversion rate
3.6 %
How many leads from a given channel become actual sales.
Cost per won customer
€58
Cost of one won customer - not one lead.
Channel-to-revenue ROI
3.1×
Revenue generated by a channel against its cost.
Lead quality by source
75 / 100
Which source brings the highest-quality leads.
What Funnelion.ai surfaces
From “lots of leads” to “lots of buyers”
Lead quality
Identify channels that send ready-to-buy contacts vs channels that generate noise. Quality has to win over volume.
Real sales
Tie the first touch, the sales process and the CRM result together. See which leads turned into deals.
Channel return
Calculate CAC, revenue return and channel efficiency by real sales outcomes - and move budget where it pays back.
Data sources
Built on the channels you already run
Calls
Inbound and outbound calls, duration, source number, conversation topic, sales signals, missed contacts.
Web forms
Form requests, campaign parameters, page context, product or service choice, the customer’s stated need.
Emails
Inbound enquiries, replies, interest signals, link clicks, topics and needs.
CRM statuses
Lead, Opportunity, Won / Lost, deal value, margin, sales stage, source and owner.
Sample insight - best channels by real revenue
How channels compare once you tie sales to source
| Channel | Revenue | Real conv. | CAC | ROI |
|---|---|---|---|---|
| Google Ads | €42,500 | 4.2 % | €48 | 3.6× |
| Organic search | €38,900 | 5.1 % | €32 | 4.7× |
| Inbound calls | €27,300 | 6.3 % | €18 | 6.1× |
| Facebook Ads | €15,800 | 2.6 % | €61 | 1.9× |
| €9,200 | 3.4 % | €28 | 2.8× |
Sample data - illustrative.
Not all leads are equally valuable
Funnelion.ai shows which sources bring in the best-quality buyers - and helps you focus the budget where it delivers the highest return.
- Lower CAC.
- A larger share of real sales.
- More revenue from the same budget.
Turn more leads into real buyers
Start seeing which channels actually bring in revenue. Make decisions based on sales - not guesswork.