Dynamic destination URL
Each code points at a Funnelion redirect, so you can change the landing destination at any time without printing a new code.
Track offline campaigns with dynamic QR codes
Create branded QR codes for flyers, stickers, events, packaging and printed materials - and see which offline touchpoints generate real contacts, leads and revenue.
Change the destination without reprintingHistorical attribution stays safeScans connect to leads and sales
Built into Funnelion.ai - from scan to contact to revenue. Every printed campaign can be measured like an online channel.
The offline blind spot
Offline marketing should not be a blind spot
Printed materials still work, but most teams cannot clearly answer what happened after someone scanned a QR code. Funnelion connects offline scans with your digital attribution flow, so every printed campaign can be measured like an online channel.
Built for attribution
Dynamic QR codes built for attribution
Funnelion QR Campaigns let your team create trackable QR codes, customize their branding and manage where each code points - without losing historical scan data.
Slug lock
Once a campaign has its first scan, its URL slug locks - so historical attribution can never be orphaned.
Tracking URL override
Need a specific tracked URL for a campaign? Override the default and Funnelion redirects straight to it.
Branding and live preview
Set colors, finder shapes, a logo and tagline, and preview the scannable code live before you download it.
What you get
Measure print like a digital channel
Know which materials generate demand
See which flyers, stickers and placements actually bring in contacts - not just scans.
Change destination without reprinting
Point a printed code somewhere new whenever a campaign or offer changes.
Keep historical attribution safe
Locked slugs and stored scan events mean past results stay intact and comparable.
Connect scans to sales outcomes
Tie a scan to a website visit, a contact, CRM activity and the revenue that follows.
How it works
From printed code to revenue
01
Create campaign
Name it, set the destination URL and pick the material type.
02
Customize the QR
Apply branding, add a logo and tagline, and check the live preview.
03
Print and distribute
Download the code and put it on flyers, stickers, packaging or event materials.
04
Track scans and results
Watch scans roll in and follow them through to contacts, CRM activity and revenue.
Where it fits
Built for every printed touchpoint
Events and trade-show boothsFlyers and leafletsStickers and labelsProduct packagingCatalogues and brochuresLocal and regional campaignsSales team materialsBusiness cards and direct mail
Generic QR vs Funnelion
More than a QR image generator
Generic QR tools help you create a code. Funnelion helps you understand what happens after the scan: website visit, contact, CRM activity and revenue outcome.
| Generic QR generator | Funnelion QR Campaigns |
|---|---|
| Creates a static QR image | Creates a dynamic, trackable campaign |
| Destination is fixed at print time | Destination can change without reprinting |
| No record of who scanned | Stores every scan event for attribution |
| Stops at the scan | Connects scan to contact, CRM and revenue |
FAQ
Common questions
Can I change the destination after printing?
Yes. The printed code points at a Funnelion redirect, so you can update the destination URL at any time without printing a new code.
Why is the slug locked after scans?
Once a campaign has been scanned, its URL slug locks so historical attribution stays intact. Changing it would orphan the scans already tied to that campaign.
Can I use my own tracking URL?
Yes. A tracking URL override lets you send a campaign straight to a specific tracked URL instead of the automatic attribution rules.
Can I customize the design?
You can set body and background colors, finder shapes, add a logo and a tagline, with contrast checks that keep the code reliably scannable.
Is it only about counting scans?
No. Scans are the start. Funnelion connects each scan to the website visit, contact, CRM activity and revenue that follow.
Make every printed campaign measurable
Create branded, dynamic QR codes and follow each scan all the way to contacts, CRM activity and revenue.