02 / ATTRIBUTION
Marketing attribution
Trace calls, forms and emails back to the campaign behind them — and see which ad spend turns into sales and which doesn’t.
Explore attribution01 / REVENUE & CUSTOMER INTELLIGENCE
See what creates revenue —
and where your business can save.
Connect marketing, conversations and CRM. Analyse, automate and handle calls with an AI voice assistant.
CALLSEMAILFORMSMESSAGES
Messenger and Instagram context is available when connected.
WHAT WE DELIVER
See what slipped through.
Funnelion reviews your calls, enquiries and conversations and shows what slipped through: lost money, forgotten leads, unanswered calls and promises nobody kept — each with a next step.
Example report · October 2026€18,400Estimated revenue at riskacross four leak types this month
Next steps
- Call back todayMissed call · Google Ads
- Send the quotePromised quote
- Assign an ownerWeb form enquiry
37Unanswered callsNo callback within 2 hours. 11 came from paid ads.
21Forgotten leadsEnquiries with no reply or CRM follow-up after 48 hours.
14Forgotten promises“I’ll send the offer tomorrow” — agreed in a call, never sent.
€2,900Ad spend without salesCampaigns that brought enquiries but no recorded deals.
FOUR MODULAR SOLUTIONS
How do we do that?
Each module closes one of those leaks. Start with the one that costs you most, then add more as your tools connect.
03 / CONVERSATION
AI conversation analysis
AI reads your calls and emails and flags promises, objections and agreed next steps before anyone forgets them.
Explore analysis04 / AUTOMATION
Lead & CRM automation
Every enquiry lands in your CRM with an owner and a follow-up, so no lead is left waiting for a reply.
Explore CRM automation05 / VOICE AGENT
AI voice assistant
Answer the calls your team misses — after hours or at busy times — and hand over what needs a person.
Explore voice assistantWHAT CHANGES FOR EACH TEAM
One connected view. Different decisions.
Funnelion is a layer around your existing marketing, communication and CRM tools — not a replacement CRM or another general-purpose dashboard.
01
Marketing
Compare known enquiry sources with lead quality and recorded sales outcomes when those records can be linked.
02
Sales
Review stated customer needs, objections and agreed next steps instead of repeatedly copying notes after conversations.
03
Customer service
Use an AI voice assistant for selected calls with approved answers and a defined hand-off when people are needed.
Start with one module. The channels, CRM fields and actions available depend on the connections you choose. See how the modules connect
END-TO-END CONTEXT
One customer. Connected context.
A source, an enquiry and a recorded outcome — without another long dashboard.
01MARKETING SOURCEGoogle Ads Search
02CUSTOMER REQUEST“Please send a revised quote.”
03RECORDED OUTCOMEWon deal in CRM
Illustrative example. Attribution requires a known source and a matched CRM outcome.
AI VOICE ASSISTANT
Prepared from your calls.
Connected to real actions.
Prepared using your team’s calls. You approve the answers and escalation rules.
Explore AI voice assistant ILLUSTRATIVE SCENARIO
After-hours call
AI assistant answers approved questions
Booking check* or staff follow-up
*Booking needs a connected system and approved rules. Otherwise, the request can be passed to your team.
NEXT STEP
Keep your tools. Connect what matters.
Start with one workflow, using the tools your team already has.